What we learn running SEO, paid media and web projects, written up with the data behind it.
What is agentic email marketing and how does it differ from automation? Workflow, human approval, consent rules, Apple MPP and field ratios.
What is CRM, how do you choose CRM software, where do built-in reports mislead, and how does an AI agent take over lead routing and reports?
Giving an AI agent your ad account with Meta Ads MCP: what it can do, the safety rules, setup steps and a real Black Friday campaign setup.
833 quote-only Shopify products and 26 collections from four supplier PDF catalogs, each done in one night. Every spec row checked against two sources.
A health tourism clinic's sales manager asks an AI agent for any report in one sentence. Clean data, a daily report at 7:00 am, rep scorecards.
A custom MCP server for a live B2B Shopify store: requests come by chat, bulk jobs dry-run first, new products start as drafts. Works with any MCP harness.
New articles, benchmarks and what changed in search and paid media. No sales emails.
