Ship the product your customers actually use
Senior product managers who own your roadmap, run discovery and keep delivery tied to revenue, without the cost of a full-time hire.
- A prioritised 90-day roadmap in your first two weeks
- Every feature linked to a metric you already report on
- Works alongside your in-house or outsourced developers
★★★★★
120+ projects delivered · 95% client retention
Your team is shipping. The numbers aren't moving.
Without product management
- Features ship, but nobody can say what they changed
- Developers wait on decisions or build the wrong thing
- The roadmap changes every time a big client asks
- Founders spend their week writing tickets
With SEM ROI product managers
- Each release is measured against a KPI
- Clear specs and a groomed backlog two sprints ahead
- One prioritisation framework the whole company agrees on
- Founders focus on sales, funding and hiring
- Features ship, but nobody can say what they changed
- Developers wait on decisions or build the wrong thing
- The roadmap changes every time a big client asks
- Founders spend their week writing tickets
- Each release is measured against a KPI
- Clear specs and a groomed backlog two sprints ahead
- One prioritisation framework the whole company agrees on
- Founders focus on sales, funding and hiring
The full product lifecycle, owned
From the first customer interview to post-launch analysis, one team is accountable for the outcome.
Product Strategy & Roadmapping
Vision, positioning and an outcome-based roadmap your board and your developers can both follow.
Discovery & User Research
Customer interviews, usability tests and jobs-to-be-done mapping before a line of code is written.
- Interviews
- Prototypes
- JTBD
Backlog & Delivery
User stories, acceptance criteria and sprint rituals that keep developers unblocked.
Analytics & Experimentation
Event tracking, product dashboards and A/B tests that show what to build next.
Launch & Go-to-Market
Release plans, onboarding flows and campaigns coordinated with our marketing team.
Product Operations
Tooling, documentation and processes your team keeps after we hand over.
Product Strategy & Roadmapping
Vision, positioning and an outcome-based roadmap your board and your developers can both follow.
Discovery & User Research
Customer interviews, usability tests and jobs-to-be-done mapping before a line of code is written.
Backlog & Delivery
User stories, acceptance criteria and sprint rituals that keep developers unblocked.
Analytics & Experimentation
Event tracking, product dashboards and A/B tests that show what to build next.
Launch & Go-to-Market
Release plans, onboarding flows and campaigns coordinated with our marketing team.
Product Operations
Tooling, documentation and processes your team keeps after we hand over.
Pick the level of support you need
Startups and scale-ups that need senior product leadership without a full-time hire.
- Commitment
- 2–3 days per week
- Team
- Senior PM
- Roadmap ownership and prioritisation
- Sprint planning and backlog grooming
- Weekly stakeholder reporting
- Analytics and A/B experiments
Most clients start here and scale up or down each quarter.
Fully credited against your first month if you continue with a retainer.
Teams who suspect the roadmap is off but need evidence before committing.
- Commitment
- 2 weeks, one-off
- Team
- Senior PM
- Product and funnel analytics review
- Backlog and roadmap assessment
- Prioritised 90-day roadmap
- Leadership readout session
No long-term contracts. Cancel with 30 days' notice.
Most clients start here and scale up or down each quarter.
Startups and scale-ups that need senior product leadership without a full-time hire.
- Commitment
- 2–3 days per week
- Team
- Senior PM
- Roadmap ownership and prioritisation
- Sprint planning and backlog grooming
- Weekly stakeholder reporting
- Analytics and A/B experiments
No long-term contracts. Cancel with 30 days' notice.
Includes discovery research, UX design and a live product dashboard.
Companies launching a new product line or rebuilding a core platform.
- Commitment
- Full-time, ongoing
- Team
- PM, designer, analyst
- Everything in Fractional PM
- Product designer for UX and prototypes
- Product analyst and live dashboard
- Go-to-market and launch planning
No long-term contracts. Cancel with 30 days' notice.
A plan on day one, results by week twelve
Each workstream has an owner, a deliverable and a review date.
- DiscoveryInterviews and auditInterviews · Audit (W1–W2)
- Roadmap & KPIs90-day roadmapRoadmap sign-off (W2–W4)
- Delivery sprintsFortnightly releasesSprint planning · Refinement · Reviews (W4–W12)
- ExperimentsA/B tests and analyticsTest, measure, iterate (W6–W12)
- Quarterly reviewBoard-ready reportQBR (W12–W12)
From six-week releases to fortnightly shipping in one quarter
| Release cycle | Before: 6 weeks | After: 2 weeks |
|---|---|---|
| Trial-to-paid conversion | Before: 9% | After: 14% |
| Roadmap items tied to a KPI | Before: 20% | After: 100% |
“For the first time our roadmap reads like a business plan. Engineering knows why they're building each feature.”
What is unclear direction costing you?
Move the sliders to estimate the engineering spend lost to rework and features nobody uses.
How is this different from hiring a product manager?
You get a senior PM in days rather than months, with no recruitment fees, and the support of our wider team of designers, analysts and marketers when you need them.
Do you work with our existing developers?
Yes. We plug into your in-house team or outsourced agency and run planning, refinement and reviews in the tools you already use, such as Jira, Linear or Notion.
How quickly can you start?
Most engagements start within two weeks of the audit call. The product audit itself can begin within a few days.
What does the free audit include?
A 30-minute call with a senior PM, followed by a written summary of your three biggest roadmap risks and what we would do first. There is no obligation to continue.
Can we change the engagement later?
Yes. Plans are reviewed each quarter, and you can move between models or cancel with 30 days’ notice.
Know your next 90 days before your next sprint
Book a free audit. You'll leave the call with three concrete fixes, whether you hire us or not.
- ✓ No commitment
- ✓ Senior PMs only
- ✓ Start within 2 weeks