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SEM ROI
Plan my website
Web Design & Development

Websites designed on evidence, built to perform

We research your users, map your content and design every page before a line of code is written. Then we build it on Umbraco or a headless stack your team can run.

Plan my websiteSee our work

★★★★★
120+ projects delivered · 95% client retention

Websites we've launched for
  • Carbonorm logo
  • Aria Resort & Spa logo
  • Hotel Winterberg Resort logo
How we design a site

Six steps from benchmark to launch

Scroll to watch one homepage go from competitor research to sitemap, wireframe, UI and a live Umbraco build.

  1. We audit your current site and up to five competitors for speed, content, UX and conversion paths, so the brief starts from evidence rather than opinion.

    • Competitor matrix
    • UX & SEO audit
    • Analytics baseline
01

Benchmark analysis

Week 1 · Benchmark

We audit your current site and up to five competitors for speed, content, UX and conversion paths, so the brief starts from evidence rather than opinion.

  • Competitor matrix
  • UX & SEO audit
  • Analytics baseline
02

User analysis

Weeks 1–2 · Research

Stakeholder workshops, customer interviews and analytics show who visits, what they came to do and where they drop off.

  • Personas
  • Journey maps
  • Top tasks
03

Information architecture

Weeks 2–3 · Sitemap

Every page and content type organised into a sitemap and navigation your visitors understand, validated with card sorting.

  • Sitemap
  • Content model
  • URL & redirect plan
04

Wireframes

Weeks 3–4 · Wireframe

Low-fidelity layouts for each key template, linked into a clickable prototype and tested with real users before any visual design.

  • Template wireframes
  • Clickable prototype
  • Usability findings
05

Conceptual design

Weeks 4–6 · UI design

Your brand applied to the wireframes: a visual direction, a component library and high-fidelity pages in Figma, signed off screen by screen.

  • Visual direction
  • UI component kit
  • Hi-fi pages
06

Production

Weeks 6–12 · Live

We build on Umbraco or a headless stack, migrate content, test on every device and launch with performance, accessibility and SEO checks passed.

  • Umbraco build
  • QA & accessibility
  • Launch & SEO migration
Selected work

Websites we've designed and built

Filter by sector, or tap a tag to see every project that used it.

Tags
  • Aerial view of the Vogue Hotel Supreme beach and pier in Bodrum
    Hospitality
    Vogue Hotel Supreme

    Website copy for a Bodrum resort in 4 languages

    Content · SEO
    4 languages, one brand voiceCase study
  • The new Candyland Bodrum homepage on Odoo
    Leisure
    Candyland Bodrum

    Ticketing platform and B2B portal on Odoo

    Migration · Development
    €150K online sales, first seasonCase study
  • Carbonorm product flow: import, assess, evidence, declare
    B2B SaaS
    Carbonorm

    Our own EU packaging compliance product

    Product
    3 companies evaluating itCase study
  • The group's terraced resort above its bay
    Hospitality
    Hospitality group

    Client-side product management for a rebuild

    Product
    4 brands one product ownerCase study
  • A product page of the new Horeca Papatya Shopify store
    Hospitality
    Horeca Papatya

    Two websites merged into one Shopify store

    Migration · SEO
    53% online revenue from GoogleCase study
  • The new Myra Dental homepage on Payload CMS
    Healthcare
    Myra Dental

    Myra Dental: an 18-month digital transformation

    Design · Development
    1,000+ organic clicks a dayCase study
What we build

One team for design, build and everything after launch

  • Corporate websites

    Multi-page marketing sites with clear service pages, case studies and lead capture on every template.

    • Design
    • Umbraco

  • Umbraco builds & upgrades

    New Umbraco sites, upgrades from older versions and rescue projects for sites nobody wants to touch.

    • Umbraco
    • Migration

  • E-commerce

    Storefronts with fast product search, clear checkout and integrations with your stock and payment systems.

    • E-commerce
    • Design

  • Headless & web apps

    Next.js front ends on a headless CMS for portals, calculators and logged-in customer areas.

    • Headless
    • Development

  • Landing pages & CRO

    Campaign pages built with our paid media team and A/B tested against your cost per lead.

    • Design
    • UX Research

  • Care, hosting & support

    Managed hosting, security patches, uptime monitoring and a monthly block of improvement hours.

    • Development
    • Accessibility
01Corporate websites

Multi-page marketing sites with clear service pages, case studies and lead capture on every template.

02Umbraco builds & upgrades

New Umbraco sites, upgrades from older versions and rescue projects for sites nobody wants to touch.

03E-commerce

Storefronts with fast product search, clear checkout and integrations with your stock and payment systems.

04Headless & web apps

Next.js front ends on a headless CMS for portals, calculators and logged-in customer areas.

05Landing pages & CRO

Campaign pages built with our paid media team and A/B tested against your cost per lead.

06Care, hosting & support

Managed hosting, security patches, uptime monitoring and a monthly block of improvement hours.

Umbraco specialists

Content your team can edit without calling a developer

We build every page from brand-safe blocks, so marketers can launch a landing page on Monday and the site still looks designed on Friday.

  • Block-based page builder with brand-safe components
  • Multilingual and multi-site from one backoffice
  • Upgrades and migrations from older Umbraco versions
  • Integrations with your CRM, search and analytics
FAQ

Questions before you brief us

Something else on your mind? Email hello@semroi.net

  • How long does a new website take?

    Most sites take 8 to 14 weeks from benchmark to launch. A focused landing page or a small brochure site can be ready in 4 to 6 weeks.

  • Why do you recommend Umbraco?

    Umbraco is open source, so there are no licence fees, and it gives editors a clear block-based backoffice. For projects that need a separate front end, we run it headless with Next.js.

  • Can you work with our existing brand?

    Yes. We apply your brand guidelines during conceptual design and extend them into a web component library. If the guidelines are thin, we fill the gaps and document them.

  • Will we lose search rankings when we relaunch?

    We map every old URL to a new one during information architecture, carry over metadata and monitor Search Console for 60 days after launch.

  • What happens after launch?

    You can move to a care plan covering hosting, security updates, Umbraco upgrades and a monthly block of design and development hours.

Start with a free website benchmark

We'll compare your site against three competitors and send the findings within five business days, whether you hire us or not.

  • ✓ No commitment
  • ✓ Senior designers only
  • ✓ NDA on request
What do you need?
Budget