ReplatformLive May 2025
From Wix to Odoo 16 Enterprise
- The Wix site was replaced with Odoo 16 Enterprise on Odoo.sh: one scalable system for content, sales and bookings.
OutcomeWebsite, shop and back office on one platform.
Case study · Ticketing platform, B2B & SEO
From a Wix site with no shop to €150K in online sales
A Bodrum theme park with a Wix site that couldn't sell a ticket. We moved it to Odoo in May 2025 with online ticketing and an agency portal: €150K in online sales in its first season. In season two, non-brand search clicks grew 2.4×.
- Client
- Candyland Bodrum (Vogue Hotel Supreme)
- Sector
- Leisure · Theme and water park
- Market
- Türkiye and international visitors
- Platform
- Odoo 16 Enterprise on Odoo.sh
- Our roles
- Replatform, B2C ticketing, B2B agency portal, payment integration, information architecture and multilingual SEO
- online ticket sales, first season (May–Sep 2025)
- €150K
- non-brand clicks in season two (1,269 → 3,082)
- 2.4×
- organic impressions, summer 2025 to summer 2026
- +56%
- non-brand searches on page one (45 → 109)
- 2.4×
Sources: Odoo sales, May–Sep 2025 (TRY, EUR, USD in EUR). Search Console, 12 Jun–30 Sep 2025 vs 2026. Non-brand: queries without the Candyland name.
The challenge
A major attraction that couldn't sell online
Candyland opened inside Vogue Hotel Supreme as one of the region's largest family attractions. Its Wix site couldn't sell a ticket, and agencies had no way to book.
What we had to deliver
- Sell tickets online, with instant e-tickets€150K, first season
- Give travel agencies their own booking channelB2B portal live
- Grow search demand beyond the brand name2.4× non-brand clicks
A dormant Wix site
The old site was out of date, slow on mobile and barely visible in search.
No online sales
There was no shop and no payment flow, so every ticket was sold at the gate or by phone.
No channel for agencies
Local and foreign agencies could not check availability, see their own prices or track commission.
No pages for what people search
Rides, events and the water park had no pages of their own, so generic searches went to competitors.
What we did
One platform for site, tickets and agencies
We replaced Wix with Odoo Enterprise so the website, tickets and agency bookings run on one system, then rebuilt the site around what visitors search for.
Project steps4 workstreams
- B2C ticketing
Online tickets with instant PDF e-tickets
- Online payment (POS) integrated into checkout.
- Each purchase creates a PDF e-ticket at once, and every booking carries a status the team can manage.
OutcomeVisitors buy before they arrive, at any hour.
- B2B agency portal
A sales channel for travel agencies
- A portal where Turkish and foreign agencies sign up, are approved, and then sell tickets directly.
- Agency-specific price lists and commission rules, set by the park.
OutcomeAgencies book the park themselves, at their own prices.
- Architecture & SEO
Pages for the searches families make
- The site structure rebuilt for search in Turkish, English and Russian.
- Pages for the headline rides (Bumper Cars, Family Coaster, Ferris Wheel, King Cobra, Looping Rocket) and the daily events.
- Content built around the park's mascots, Candy & Andy.
OutcomeRankings for generic searches like 'bodrum aquapark', not only the brand.
Project steps4 workstreams
01ReplatformLive May 2025
From Wix to Odoo 16 Enterprise
- The Wix site was replaced with Odoo 16 Enterprise on Odoo.sh: one scalable system for content, sales and bookings.
OutcomeWebsite, shop and back office on one platform.
02B2C ticketing
Online tickets with instant PDF e-tickets
- Online payment (POS) integrated into checkout.
- Each purchase creates a PDF e-ticket at once, and every booking carries a status the team can manage.
OutcomeVisitors buy before they arrive, at any hour.
03B2B agency portal
A sales channel for travel agencies
- A portal where Turkish and foreign agencies sign up, are approved, and then sell tickets directly.
- Agency-specific price lists and commission rules, set by the park.
OutcomeAgencies book the park themselves, at their own prices.
04Architecture & SEO
Pages for the searches families make
- The site structure rebuilt for search in Turkish, English and Russian.
- Pages for the headline rides (Bumper Cars, Family Coaster, Ferris Wheel, King Cobra, Looping Rocket) and the daily events.
- Content built around the park's mascots, Candy & Andy.
OutcomeRankings for generic searches like 'bodrum aquapark', not only the brand.
Organic growth
Organic clicks per month, Jul 2025 – Sep 2026
A seasonal business: search rises in May and peaks in July. Each summer month of 2026 beat the same month of 2025, and the off-season kept a steady base.
12,039 · +17% on July 2025
- July 2025 · 10,284 clicks
- Off-season base
Google Search Console, organic clicks per calendar month, in thousands.
Rankings
Found by families who don't know the name yet
Most clicks still come from people searching the name. The growth is in generic searches: water park, funfair and tickets, in several languages.
- non-brand searches on page one, up from 45
- 109
- non-brand searches in the top 3, up from 9
- 25
- non-brand impressions (57,684 → 114,138)
- +98%
Summer 2025Top 3: 9, 4–10: 36, 11–20: 13, 21+: 7
Summer 2026Top 3: 25, 4–10: 84, 11–20: 3, 21+: 0
muğla aquapark Muğla water park | |
|---|---|
bodrum lunapark Bodrum funfair | |
bodrum water park | |
wasserpark bodrum Bodrum water park (German) | |
bodrum aquapark bilet Bodrum water park tickets | |
аквапарк бодрум Bodrum water park (Russian) | |
bodrum aquapark Bodrum water park |
What we learned
A ticket platform is also a search platform
Moving sales onto the website meant every ride, event and price page could rank and convert. The shop and the SEO were one project, not two.
Agencies are a channel worth building for
A park in a resort town sells through agencies as much as at the gate. Approval, own prices and commission in a self-service portal let them book without calling.
In a seasonal business, compare season to season
Winter traffic says little about summer. We measure each summer against the last, over the same dates, so the growth is real and not the calendar.
Selling tickets or bookings online?
Tell us how you sell today. We'll come back with a plan for the platform, the agency channel and the search demand to fill it.
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