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What Is an MCP Server? Model Context Protocol Explained for Businesses (2026)
What an MCP server is, MCP vs API, where it shows up (ChatGPT, Claude, Copilot, Gemini) and what a business should expose first, safely.
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SEMROI Blog
Notes from the work
What we learn running SEO, paid media and web projects, written up with the data behind it.
AI agents7 min readHow to Build an AI Agent for Your Business: 7 Steps, Real Costs and Pitfalls
Seven steps to build an AI agent that survives launch, the architecture behind it, and a worked example of what it costs to build and run.
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AI agents6 min readAgentic Commerce: What It Is and How to Make Your Store Agent-Ready (2026)
What agentic commerce is, which protocols and channels are live in 2026, and a platform-by-platform checklist to make your store agent-ready.
Ahmet Molon ·- AI agents7 min read
Agentic AI vs AI Agents vs Generative AI: The Difference, With a Real Example
Generative AI writes, AI agents act, agentic AI describes how they act. The difference, a real agent run, and how to spot a chatbot sold as an agent.
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Case studiesHospitalityWebsite copy for a Bodrum resort in 4 languages
About 8,000 words of English website copy for a luxury Bodrum resort, localised into Turkish, German and Russian in 28 working days.
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Case studiesLeisureTicketing platform and B2B portal on Odoo
A Bodrum theme park moved from Wix to Odoo with online ticketing and an agency portal: €150K in online sales in its first season.
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One email a month, with the data
New articles, benchmarks and what changed in search and paid media. No sales emails.