Cookie Policy

Last updated: 1 November 2026

This English version is the original text. If a translation differs from it, the English version prevails.

A cookie is a small text file stored on your computer or mobile device when you visit a website. It can hold data such as your IP address, session information and the pages you visited. Cookies let a website remember your preferences, keep your session open or show you content you are interested in. For more about cookies, see aboutcookies.org and allaboutcookies.org.

Which cookies we use and why

By duration

Session cookies keep your session running and are deleted when you close your browser.
Persistent cookies are not deleted when you close your browser; they expire on a set date or after a set period. Our website uses both session and persistent cookies.

First-party and third-party cookies

First-party cookies are set by the website you are visiting, the address shown in your browser's address bar.
Third-party cookies are set by a domain other than the one you are visiting. Our website uses both first-party and third-party cookies.

By purpose

Necessary cookies: technical cookies that make the website work and let you use its features. Blocking them stops parts of the website from working. They do not need your consent.
Functional cookies: remember your language, region and similar choices when you come back to the website.
Performance and analytics cookies: help us understand how you use the website (for example which pages you visit and for how long), so we can improve our content and design.
Advertising cookies: first-party and third-party cookies used for advertising. You can block them in your browser settings or by changing your cookie choices as described in this policy.

Cookies on this website

The cookies we use, or may use, when you visit our website:

Cookie: cookieyes-consentNecessary
Description: Remembers your consent choices. Collects no personal information.Duration: 1 yearProvider: CookieYes (cookieyes.com)
Cookie: _gaAnalytics
Description: Google Analytics: a random visitor ID used to count visitors and sessions.Duration: 1 year 1 month 4 daysProvider: Google (google-analytics.com)
Cookie: _ga_*Analytics
Description: Google Analytics: keeps the session state and counts page views.Duration: 1 year 1 month 4 daysProvider: Google
Cookie: _clckAnalytics
Description: Microsoft Clarity: keeps the Clarity visitor ID and settings.Duration: 1 yearProvider: Microsoft (clarity.ms)
Cookie: _clskAnalytics
Description: Microsoft Clarity: joins the page views of one visit into a session recording.Duration: 1 dayProvider: Microsoft
Cookie: CLIDAnalytics
Description: Microsoft Clarity: identifies the visitor across visits.Duration: 1 yearProvider: Microsoft (clarity.ms)
Cookie: SMAnalytics
Description: Microsoft Clarity: syncs the MUID across Microsoft domains.Duration: SessionProvider: Microsoft
Cookie: MRAnalytics
Description: Microsoft: refreshes the MUID.Duration: 7 daysProvider: Microsoft (bing.com, clarity.ms)
Cookie: MUIDAdvertising
Description: Microsoft: a browser identifier used across Microsoft sites; set by Clarity and Bing.Duration: 1 year 24 daysProvider: Microsoft (bing.com, clarity.ms)
Cookie: SRM_BAdvertising
Description: Microsoft: a browser identifier set by the Bing tag.Duration: 1 year 24 daysProvider: Microsoft (bing.com)
Cookie: ANONCHKAdvertising
Description: Microsoft: checks whether the MUID is sent to Bing.Duration: 10 minutesProvider: Microsoft (clarity.ms)
Cookie: _gcl_auAdvertising
Description: Google Ads: measures ad conversions.Duration: 3 monthsProvider: Google
Cookie: IDEAdvertising
Description: Google Ads / DoubleClick: ad measurement and personalisation.Duration: 1 year 1 month 4 daysProvider: Google (doubleclick.net)
Cookie: test_cookieAdvertising
Description: DoubleClick: checks whether the browser accepts cookies.Duration: 15 minutesProvider: Google (doubleclick.net)
Cookie: _fbpAdvertising
Description: Meta: identifies the browser to deliver and measure Facebook and Instagram ads.Duration: 3 monthsProvider: Meta (facebook.com)

Cookie	Description	Duration	Provider
cookieyes-consent	Remembers your consent choices. Collects no personal information.	1 year	CookieYes (cookieyes.com)	Necessary
_ga	Google Analytics: a random visitor ID used to count visitors and sessions.	1 year 1 month 4 days	Google (google-analytics.com)	Analytics
_ga_*	Google Analytics: keeps the session state and counts page views.	1 year 1 month 4 days	Google	Analytics
_clck	Microsoft Clarity: keeps the Clarity visitor ID and settings.	1 year	Microsoft (clarity.ms)	Analytics
_clsk	Microsoft Clarity: joins the page views of one visit into a session recording.	1 day	Microsoft	Analytics
CLID	Microsoft Clarity: identifies the visitor across visits.	1 year	Microsoft (clarity.ms)	Analytics
SM	Microsoft Clarity: syncs the MUID across Microsoft domains.	Session	Microsoft	Analytics
MR	Microsoft: refreshes the MUID.	7 days	Microsoft (bing.com, clarity.ms)	Analytics
MUID	Microsoft: a browser identifier used across Microsoft sites; set by Clarity and Bing.	1 year 24 days	Microsoft (bing.com, clarity.ms)	Advertising
SRM_B	Microsoft: a browser identifier set by the Bing tag.	1 year 24 days	Microsoft (bing.com)	Advertising
ANONCHK	Microsoft: checks whether the MUID is sent to Bing.	10 minutes	Microsoft (clarity.ms)	Advertising
_gcl_au	Google Ads: measures ad conversions.	3 months	Google	Advertising
IDE	Google Ads / DoubleClick: ad measurement and personalisation.	1 year 1 month 4 days	Google (doubleclick.net)	Advertising
test_cookie	DoubleClick: checks whether the browser accepts cookies.	15 minutes	Google (doubleclick.net)	Advertising
_fbp	Meta: identifies the browser to deliver and measure Facebook and Instagram ads.	3 months	Meta (facebook.com)	Advertising

Analytics and advertising cookies are set only after you allow them in the cookie banner.

You can change your choices at any time with the “Cookie settings” link at the bottom of every page.

You can personalise or fully block cookies by changing your browser settings. The steps for each browser:

Google Chrome
Mozilla Firefox
For other browsers, see that browser's help or support pages.

SEMROI may stop using cookies on our website, change their type or function, or add new ones. We therefore reserve the right to change this Cookie Policy. Any change to the policy or to our website takes effect when it is published on the website.

If you have questions about this Cookie Policy, write to us at info@semroi.net.